Recovery Strategy: Sanaia Applesauce Pivots After Shark Tank Deal
Sanaia Applesauce, founded by Keisha Smith-Jeremie, had a vision: to create a delicious and healthy applesauce for adults, inspired by her Bahamian heritage. While the dream started strong, featuring unique flavors and sleek packaging, the reality of running a food business, especially after a memorable but ultimately unrealized Shark Tank deal, has required significant pivots. Let’s dive into the story of Sanaia Applesauce, exploring the challenges they faced, the strategic changes they made, and where they are today....